Purpose Driven

ORLANDO, Fla. – January 21, 2025 – As much as Diana Riley loves golf – for all the ways it has shaped her personally and professionally, brought new relationships and different experiences – she still found, upon retirement 13 years ago, that playing golf could not be her full-time thing.

“I said, there’s something left in my tank,” said Riley, now 64. “I just cannot play golf every day, there has to be something more of substance and purpose.”

The project that resulted fills a space previously unheard of in golf. Riley, with a background in reinsurance and a bloodline in caring for others, felt that the philanthropic dollars raised in the golf community could go farther. Focusing on non-profit organizations that serve women, girls and children, Riley made it her mission to get into the community and find the people doing work that could benefit from those dollars. Through Swinging With Purpose, a 501(c)(3) non-profit, Riley gives small non-profits a golf platform and exposes them to her audience.

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